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Write It right.

inbound ▪︎ marketing

 
 

HOW CAN WE HELP?

Hey there, thanks for stopping by! Enough chit-chat though, you're here for a reason. You have been searching for a solution to a problem that may or may not be easily defined. You've tried different marketing tactics, campaigns, even that "social media" everyone is talking about, yet somehow, it's just not working. You know that if you could just make people see what you have to offer, they would hire you.

Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, monthly emails or a Facebook post, it's the combination of those factors that sync to form a cohesive message. Not just any message, mind you, but a message that accurately reflects your brand while at the same time, engages your audience.

That's where Griffin & Co. comes in. Inbound Marketing is the process of pulling customers in, rather than pushing a message onto them. We focus on attracting your customers through fresh content, engaging with them through blogging and social media, converting by showing how your products or services will benefit them and retaining contact through email marketing for future purchases. We'll help you develop a strategy specifically for your target market that works for your business.

Sounds good right? Ready to get started defining your strategy? Get in touch using the form below.

Content Creation

The approach we take to writing content is to proactively address questions and concerns your past, current and prospective customers have. Content also helps your search ranking. Google, the number 1 search engine, processes over 3.5 billion searches per day, where do you fall in the search? Whatever your industry is, Griffin & Co. has the ability to write it right. 

Search Engine Optimization (SEO)

Griffin & Co. can help optimize your website to help with higher organic search engine rankings. Let us help your customers find you.

 

Social Media

There are many choices a company or individual has when it comes to social media. It serves as a way for brands to speak directly to their customers, and their customers to them. In 2016, transparency is everything for a business, and social media provides that transparency. We'll help you find the right channels to use and provide direction.

Website Refresh

Has your website become a little dated? Search engines are constantly updating their algorithms to make search query results more specific and precise. We can update content, images and more to bring your website up to date. Whether you use Wordpress, Drupal, Squarespace, Wix, Shopify or another content management system, we can help. 

Email Marketing

Email marketing has never been better. With countless tools available as well as everyone having 24 hour access, it's one of the most effective ways to reach and connect with your audience. We'll help you set up a signup form, manage your lists, create engaging content and improve your overall message.

Marketing Strategy

If you are in need of a plan, we can help. There are so many moving parts to a business that unfortunately, marketing can many times be overlooked. Without the right strategy, your business can suffer. How do you know what's working? What isn't working? What can be improved upon? Let Griffin & Co. help set your business up with a marketing plan of action.

 

Who We Work With:


The Shooshan Company

The Shooshan Company is the local real estate developer of choice. They provide a full range of services including design, construction, marketing and leasing, property management and finance.  

The View Apartments

This 17-story, 257 unit apartment building is located in Arlington and brings stylish living together with modern life. On-site dining includes Taylor Gourmet and Chef Mike Isabella's Yona, Kapnos Taverna and Pepita Cantina.

Kodiak Realty Services

Kodiak Realty Services provides a level of property management which is unique to the real estate market. Due to Kodiak’s owner-operated model, specific focus and on-site headquarters location for only three office buildings, the level of care and response time is of great value to their tenants. 

Local Media Connection

Local Media Connection includes 15 weekly hyperlocal publications in Fairfax County, the City of Alexandria, Arlington County and Potomac Maryland. 

Renaissance Accounting

Renaissance is a local accounting firm specializing in office management, outsourced accounting, federal filings such as tax preparation and audit preparedness.

LIBERTY CENTER

Liberty Center is a community in the Ballston neighborhood of Arlington, VA that includes a total of 2.25 million square feet of mixed-use development.

ETHAN PATRICK SIGNATURE

Ethan Patrick Signature is a line of high-quality men's apparel including fitted shirts, cufflinks and more. They specialize in offering a new type of style

Capitol Shine

Capitol Shine is an auto detailing, paint correction and paint protection company with locations in Virginia, Washington, D.C. and Maryland.

artistry painting

A full service interior and exterior painting company serving the Northern Virginia area. Services include commercial and residential wall coverings, painting, drywall repair, wood staining and much, much more.

WHO WE ARE

Griffin & Co. is a local inbound marketing communications firm located in Arlington, Virginia. David and Bonnie bring over 24 years of experience in a variety of industries to your business through the areas of marketing, branding and business development. Whether your business needs simple monthly blog posts, a refresh of your website or a complete marketing strategy, Griffin & Co. can help. 

Griffin & Co. Marketing, LLC is a proud member of the Arlington Chamber of Commerce.

About David Griffin

David resides in Arlington and has worked in marketing for over 10 years. From advertising agencies, to print and television, to branding and websites, he has experience in all of the essential (and non-essential) areas of business. His passion for marketing started in college, where David developed an internship program for a local franchise he was working for after seeing areas that could be improved upon. Since then, he has worked for startups as well as established organizations in addition to a variety of volunteer roles. David received his MBA, with a major in marketing, from Regent University's School of Business & Leadership with the goal of helping businesses, large and small, reach their true potential. He currently serves as Chair for the Arlington Thrive Young Professional's Steering Committee. Connect with David Griffin on LinkedIn, join the conversation on Twitter, or send him a message using the contact form below.

About Bonnie Flippin

Bonnie Flippin Arlington Virginia Marketing Griffin and Co.

Bonnie is a 2nd generation Washingtonian with over 14 years of experience in marketing and business development. She spent the first part of her award winning career working for Accenture, Halliburton and Deloitte. She spent the 2nd half of her career working in the Washington, D.C. design and commercial real estate world. Bonnie works alongside Griffin & Co. as a consultant and brings value with her specialties in strategic marketing and business development for commercial real estate related companies and local businesses. She is an active member of CREW DC (Commercial Real Estate Women) and won the CREW DC Rising Star award in 2010. She currently serves as a committee chair for the Ballston BID. Connect with Bonnie Flippin on LinkedInTwitter or send her a message using the contact form below.

Get In Touch

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